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Social Media & Content Manager

Date: Jan 24, 2023

Location: Irving, TX, US, 75038

Company: GRUMA

The Social Media and Content Manager is the tone, voice, and human element behind the brand. This person will be involved in all aspects of planning, posting, and moderating content across a variety of social platforms. Through daily engagement and analysis, the Community Manger will foster our social community, build authentic relationships among our external audience, offer insights & optimizations to strategy and creative teams, and collaborate with multiple departments in the organization to evolve the brand both online and offline.

 

Duties and Responsibilities:

  • Participation and moderation of social conversations pertaining to the brand; answer comments, concerns, questions, and provide overall support
  • Interact with users, while shaping brand presence, to maintain consistent brand voice for community engagement and discussion
  • Deliver support and attention to those engaging around the brand’s campaigns as well as the brand itself, surfacing trends while they are emerging
  • Utilize data and social listening to proactively seek out opportunities to grow the brand’s presence and unify our identity on all social channels. Share industry and community insights by presenting new ideas and relevant findings
  • Forge strong and trusted relationships with key brand advocates and encourage interaction across brand channels
  • Work alongside Customer Service team to respond to inquiries raised on social channels
  • Create monthly and quarterly reports pertaining to platform performance and social listening.
  • Collaborate with the Digital Manager to develop yearly plans and programs based on insights pertaining to what the audience wants, expects, and needs from the brand
  • Assist in leading social media involvement in relevant emerging trends, applications, and tools
  • Responsible for the content management of company websites, ensuring the site is functionable and content is up to date. 
  • Lead development of new sites, as needed.
  • Work with Digital Marketing Manager developing and mapping department processes to create efficiencies.
  • Performs other duties as assigned.

 

 

Education and Experience:

Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields. 2+ years in community management with an agency or brand with knowledge of major social media platforms & trends.

 

  • Experience executing strategy, content, and campaigns for Facebook, Instagram, Twitter, YouTube, and Pinterest
  • Previous experience with CPG brand or client is a plus
  • Bilingual (Spanish), is a plus
  • Strong passion for building and evolving a brand through social media and digital channels
  • Organized, articulate, and collaborative self-starter with the ability to easily communicate with internal stakeholders and agency partners
  • Ability to develop tactical plans that build and nurture ambassadors of a community
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook


Nearest Major Market: Irving
Nearest Secondary Market: Dallas

Job Segment: Manager, Management