Digital Shelf Manager

Date: Oct 29, 2024

Location: Irving, TX, US, 75038

Company: GRUMA

This position coordinates with key areas to clean and store data on Salsify/Syndigo and key internal platforms as needed. Serves as direct contact with GS1 for industry representation and internal training. Collaborates with key areas (Brand Marketing, Trade Marketing, and Sales Team) to standardize brand assets and syndicate it to retailers. Continuous system optimizations and look for efficiencies with partners.

 

  • Effectively manage third-party solution providers to curate and develop a dynamic Central Repository to house all the company’s digital asset information for its products.
  • Work with internal databases to collect and implement all necessary product content and digital assets into the Central Repository. This includes first adding basic attributes (product title, description, dimensions, ingredients, images, etc.) and, over time, adding other content.
  • Investigate and maintain a deep understanding of the constantly changing digital asset requirements for each of the company’s key strategic customers (i.e. Walmart, Target, Amazon etc.).
  • Partner closely with the customer account teams to manage the unique digital asset submission processes and requirements for the company’s key strategic customers.
  • Use the company’s external digital asset providers to monitor product content and accuracy across customers’ digital platforms. Identify opportunities for improvement, set strategic goals, and implement corrective actions.
  • Manage content on multiple eCommerce sites: Online setup for new, existing and/or seasonal products, including PDPs assets, attributes, and categorizations, as needed.
  • Coordinate the development of assets needed to ensure a successful digital presence.
  • Maintenance of websites: update all brand-related content with the most up-to-date assets, such as brand images, news, and promotions.
  • Performs other duties as required.

 

 

EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing,  2+ years of experience in Digital Shelf and Data Management.

* Any equivalent combination of related education and/or experience may be considered for the above.

 

 

  • Solid analytical and strategic thinking skills
  • Excellent written & verbal communication and presentational skills
  • Strong project & time management and organizational skills
  • Ability to work both independently and in a team-oriented/ collaborative environment
  • Experience using data management platforms preferred
  • Agency/Partner Management preferred
  • Salsify Certification is a plus
  • GS1 Certification is a plus
  • GDSN (Syndigo and/or Salsify) experience a plus
  • CPG industry or related agency experience a plus 

 

 Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity with-out imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or to otherwise participate in the application process.


Nearest Major Market: Irving
Nearest Secondary Market: Dallas

Job Segment: Manager, Management